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QS: 0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services

Name of Contracting Entity:
An Post_391
Title:
0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
QS CE Unique ID:
0041 -
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Allow different Evaluation Mechanism in the MC/SC:
Yes
Description:
An Post is seeking to establish a Qualification Panel of suppliers capable of delivering the services as follows. As of 2026, An Post has an established digital presence across a range of products and services, with AnPost.com acting as its primary customer-facing digital platform. As well as being a key acquisition channel, organic search plays a critical role in enabling customers to discover, access and engage with An Post services. Aligned with An Post’s wider Digital strategy and the rapidly fragmenting search landscape, An Post is seeking to establish a panel of suppliers capable of supporting both traditional Search Engine Optimisation (SEO) and emerging AI Search and Generative Engine Optimisation (GEO), ensuring sustained visibility across current and future search environments. This panel will cover strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines. The Qualification Panel may remain open for a period of up to 10 years.
Procurement Type:
Services
Directive:
2014/25/EU (Utilities)
CPC Category:
Computer and related services
CPV Codes:
72000000-IT services: consulting, software development, Internet and support
72212100-Industry specific software development services
72212219-Miscellaneous networking software development services
72212220-Internet and intranet software development services
72212222-Web server software development services
72212331-Project management software development services
72212451-Enterprise resource planning software development services
72212460-Analytical, scientific, mathematical or forecasting software development services
72212461-Analytical or scientific software development services
72212517-IT software development services
72212781-System management software development services
72212983-Development software development services
72212984-Program testing software development services
72240000-Systems analysis and programming services
NUTS codes:
IE
Estimated value (EUR):
Above or Below threshold:
Above
Contract awarded in Category/Lots:
No
EU funding:
No
Language of publication:
EN
QS Expiry Date and Time:
Tue Dec 02 12:00:00 GMT 2036