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CfT: Communications Campaign on the Benefits of Learning Irish in English-Medium Schools

Tender submission deadline in (days/hours):
20/6
Name of Contracting Authority:
An Chomhairle um Oideachas Gaeltachta agus Gaelscolaiochta
Title:
Communications Campaign on the Benefits of Learning Irish in English-Medium Schools
CfT CA Unique ID:
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
We are seeking a creative design/ communications agency to design, develop, and deliver a comprehensive communications plan and campaign aimed at English medium primary and post-primary schools, parents, student teachers, as well as higher education institutions. The campaign will promote the role of the Irish language in national cultural identity and highlight the wide-ranging benefits of learning and speaking the language for every pupil and young person, regardless of background or profile, including cultural, linguistic, social, professional, and economic benefits. Objectives • To raise awareness of the importance of Irish as a core element of cultural identity • To positively influence attitudes towards the learning and speaking of Irish among pupils and young people • To communicate the social, linguistic, and economic benefits that learning and speaking Irish can offer every pupil and young person • To create engaging, age-appropriate communication materials targeted at teachers/student teachers, pupils/young people and parents in English-medium educational settings Scope of Work Communications Plan The successful company will: • Develop a strategic communications plan targeting: • English-medium primary schools • English-medium post primary schools • Higher education institutions and student teachers • Identify key messages, audiences, and delivery channels. • Propose innovative and effective methods of engagement. Campaign Development and Delivery • Design and implement a multi-channel communications campaign. • Produce a suite of materials, including audiovisual content and supporting resources. • Ensure all content is accessible, engaging, and suitable for use in educational settings. Video Production A central deliverable will be a series of short high-quality videos that will: • Explore the advantages and benefits of learning Irish in English-medium primary and post primary schools • Follow a clear narrative/storyline from the perspective of pupils progressing from primary to post primary level • Reflect authentic pupil and student voices and experiences. • Highlights real-life opportunities linked to Irish (e.g., careers, social connections, cultural participation). • Be suitable for use across digital platforms, classrooms, and presentations. Additional Campaign Materials The company will propose and develop additional mediums to support and amplify the campaign message. These may include: • Social media content (short-form video, graphics, campaigns) • Digital toolkits for schools and educators • Posters and print materials • Interactive or web-based content • Events or school engagement initiatives (if applicable) Target Audience • Primary school pupils in English-medium schools • Post primary school students in English-medium schools • Educators and school leaders • Parents • Third-level students engaged initial teacher education programmes or post graduate teaching programmes Timeline The project timeline should include: • Planning and research phase • Creative development • Production • Campaign rollout • Evaluation (Timeline to be agreed upon appointment.)
Procurement Type:
Services
CPC Category:
Advertising services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
The establishment of a framework agreement
Framework agreement Timeframe:
N/A
CPV Codes:
79341000-Advertising services
79341100-Advertising consultancy services
79341200-Advertising management services
79341400-Advertising campaign services
79342000-Marketing services
79342200-Promotional services
Contact Point:
brigid@cogg.ie
Award per Item:
Yes
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
80,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
26/05/2026 17:00
Deadline for dispatching invitations:
End of clarification period:
19/05/2026 17:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
27/05/2026 00:00
Allow suppliers to make an online Expression Of Interest:
No
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
1 years
Validity of Tender in days or months:
12 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
06/05/2026 03:21
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:309336-202...
Language of publication:
EN
Number of openers:
Two