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CfT: The provision of Marketing Services for the Sport Horse Sector in Ireland

Tender submission deadline in (days/hours):
12/18
Name of Contracting Authority:
Department of Agriculture Food and the Marine
Title:
The provision of Marketing Services for the Sport Horse Sector in Ireland
CfT CA Unique ID:
CFT 7793538
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The mission of the Department of Agriculture, Food and the Marine (DAFM) is to serve the Government and people of Ireland by leading, developing and regulating the agri-food sector, protecting public health and optimising social, economic and environmental benefits. The current programme for Government includes a commitment to support the development of the sport horse sector. DAFM provides funding in respect of marketing the Irish Sport Horses, both nationally and internationally. As the current contract will expire in December 2026, there is a requirement to tender for the supply of this service to commence on 1st January 2027. Therefore, DAFM is requesting tenders for the supply of a National Marketing Service to the Irish sport horse sector from suitable Organisations / Bodies. The industry document ‘Reaching New Heights’ set out recommendations to develop the sport horse sector. It defines a ‘Sport Horse’ “as a riding horse of a single breed or a combination of breeds used for (or intended to be used for) recreational and competitive activities other than racing.” It notes “the primary objective of the industry is to breed and produce horses capable of competing at the highest levels in equestrian sport and also providing the foundation of a leisure and recreation industry in Ireland. The industry is a substantial business engaging people from all walks of life, both young and old, from hobby to professional levels.” The Contracting Authority considers that the term ‘horse’ also refers to ‘pony’. Recommendations in the strategy included a requirement to establish a horse marketing body to promote and market all aspects of the Irish sport horse sector on a global scale. The National Equine Marketing service will: i) promote and market Irish bred and produced sport horses ii) protect, enhance and build the reputation of the sport horse industry iii) increase National and International exposure of the Irish Sport Horse Industry iv) maximise the economic return to breeders
Procurement Type:
Services
CPC Category:
Other services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79342000-Marketing services
77500000-Animal husbandry services
79340000-Advertising and marketing services
79342100-Direct marketing services
79413000-Marketing management consultancy services
Contact Point:
Tom Keating
Award per Item:
Yes
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
2,000,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
15/05/2026 12:00
Deadline for dispatching invitations:
End of clarification period:
05/05/2026 12:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
15/05/2026 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
48 months
Validity of Tender in days or months:
120 days
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
27/03/2026 03:21
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:212420-202...
Date of Awarding:
Language of publication:
EN
Number of openers:
Two