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CfT: Request for Quote: Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying
- Name of Contracting Authority:
- Water Safety Ireland
- Title:
- Request for Quote: Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying
- CfT CA Unique ID:
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Description:
- Provision of Creative Services, Campaign Management, Strategic Planning and Media Buying covers the full end‑to‑end development and delivery of Water Safety Ireland’s public‑facing communications. It includes the creation of engaging campaign concepts, production of multi‑format creative assets, management of campaign rollout, and the strategic planning and optimisation of media activity across digital, social, print, outdoor, radio and broadcast channels. The service also encompasses audience insight, message development, performance tracking, and continuous refinement to ensure campaigns achieve maximum reach and behavioural impact. Water Safety Ireland delivers several key national safety campaigns throughout the year, including seasonal water‑safety awareness, summer drowning‑prevention messaging, cold‑water shock education, and targeted campaigns for high‑risk groups such as open‑water swimmers, anglers, and families. The appointed provider will support the creative development and media execution of these priority campaigns, ensuring consistent messaging, strong public engagement, and effective use of media investment to drive year‑round awareness and behaviour change.
- Procurement Type:
- Services
- CPC Category:
- Advertising services
- Directive:
- 2014/24/EU (Classic)
- Procedure:
- Open
- CfT Involves:
- A Public Contract
- CPV Codes:
-
79342000-Marketing services
79340000-Advertising and marketing services
79413000-Marketing management consultancy services
- Contact Point:
- Roger Sweeney
- Award per Item:
- Yes
- Inclusion of e-Auctions :
- No
- NUTS codes:
- IE IE042
- Estimated value (EUR):
- 450,000
- Above or Below threshold:
- Above
- Time-limit for receipt of tenders or requests to participate:
- 06/04/2026 16:00
- Deadline for dispatching invitations:
- End of clarification period:
- 30/03/2026 16:00
- Upload of documents within the clarifications:
- Yes
- Tenders Opening Date:
- 07/04/2026 00:00
- Allow suppliers to make an online Expression Of Interest:
- Yes
- Contract awarded in Lots:
- No
- Contract duration in months or years, including any options and renewals:
- 12 months
- Validity of Tender in days or months:
- 365 days
- EU funding:
- No
- Multiple tenders will be accepted:
- Yes
- Date of Publication/Invitation:
- 09/03/2026 03:11
- TED links for published notices:
-
https://ted.europa.eu/udl?uri=TED:NOTICE:160353-202...
- Date of Awarding:
- Language of publication:
- EN
- Number of openers:
- Two