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CfT: Delivery of an integrated Public Relations (PR), Digital Marketing and Social Media campaign, promoting the Visit Louth and Sea Louth tourism brands including the promotion of the Night Time Economy
- Name of Contracting Authority:
- Louth County Council_381
- Publish on behalf of:
- Louth County Council
- Title:
- Delivery of an integrated Public Relations (PR), Digital Marketing and Social Media campaign, promoting the Visit Louth and Sea Louth tourism brands including the promotion of the Night Time Economy
- CfT CA Unique ID:
- 26-0033
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Description:
- Visit Louth is the official tourism brand for County Louth, promoting the county’s rich heritage, vibrant towns, and scenic landscapes. Sea Louth is a coastal scenic seafood trail launched to highlight the county’s maritime culture, coastal beauty, and culinary offerings. Both initiatives aim to: • Increase visitor numbers (domestic and international). • Support local tourism businesses. • Enhance the county’s profile as a sustainable and attractive destination. Objectives: • Increase tourism to County Louth by raising awareness of its diverse attractions, enhancing its visibility in the domestic and international tourism markets. • Increase brand awareness/visibility, attract and grow domestic and overseas visitor numbers and spend, including within the Night-Time Economy, and align with the county’s new Tourism Strategy. • Drive traffic to official websites and social channels. • Boost visitor numbers and tourism spend in County Louth The successful tenderer will work closely with the Tourism Officer and relevant stakeholders to deliver a cohesive, creative, and impactful communications strategy that enhances the visibility of county Louth as a tourism destination.
- Procurement Type:
- Services
- CPC Category:
- Other services
- Directive:
- 2014/24/EU (Classic)
- Procedure:
- Open
- CfT Involves:
- A Public Contract
- CPV Codes:
-
79416000-Public relations services
79416100-Public relations management services
79416200-Public relations consultancy services
- Contact Point:
- Clare O'Hagan
- Award per Item:
- No
- Inclusion of e-Auctions :
- No
- NUTS codes:
- IE
- Estimated value (EUR):
- Above or Below threshold:
- Below
- Time-limit for receipt of tenders or requests to participate:
- 15/03/2026 12:00
- Deadline for dispatching invitations:
- End of clarification period:
- 08/03/2026 12:00
- Tenders Opening Date:
- 15/03/2026 12:30
- Allow suppliers to make an online Expression Of Interest:
- Yes
- Contract awarded in Lots:
- No
- Contract duration in months or years, including any options and renewals:
- 18 months
- Validity of Tender in days or months:
- 180 days
- EU funding:
- No
- Multiple tenders will be accepted:
- No
- Date of Publication/Invitation:
- 17/02/2026 16:07
- TED links for published notices:
- Date of Awarding:
- Language of publication:
- EN
- Number of openers:
- Two