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CfT: MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University

Name of Contracting Authority:
Education Procurement Service (EPS)
Title:
MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University
CfT CA Unique ID:
MA3502F
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The International Office (IO) at Maynooth University (MU) requires the services of providers who can provide a digital marketing and student recruitment platform as well as international student and portfolio market intelligence services. The purpose of the services will be to enhance the University’s visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate leads from the platform, to re-engage MU applicants during the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.
Procurement Type:
Services
CPC Category:
Education and vocational education services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
The establishment of a framework agreement
Framework agreement Timeframe:
N/A
CPV Codes:
79600000-Recruitment services
79610000-Placement services of personnel
79633000-Staff development services
79342000-Marketing services
79341400-Advertising campaign services
79300000-Market and economic research; polling and statistics
72316000-Data analysis services
72212482-Business intelligence software development services
79342200-Promotional services
72220000-Systems and technical consultancy services
79342100-Direct marketing services
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
800,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
05/02/2026 14:00
Deadline for dispatching invitations:
End of clarification period:
26/01/2026 14:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
05/02/2026 14:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
Yes
Number Of Lots:
2
Lot Name(1)
Recruitment Services, Digital Marketing and Lead Conversion
Lot Name(2)
Data and Insight Services
Tenders For Lots:
Maximum Number of Lots
Maximum Number of Lots:
2
Contract duration in months or years, including any options and renewals:
48 months
Validity of Tender in days or months:
365 days
EU funding:
No
Multiple tenders will be accepted:
Yes
Date of Publication/Invitation:
22/12/2025 04:21
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:854279-202...
Language of publication:
EN
Number of openers:
Two