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CfT: Open Competition for Media Strategy, Planning and Buying 460
- Name of Contracting Authority:
- Maynooth University
- Title:
- Open Competition for Media Strategy, Planning and Buying 460
- CfT CA Unique ID:
- 460
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Description:
- The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
- Procurement Type:
- Services
- CPC Category:
- Directive:
- 2014/24/EU (Classic)
- Procedure:
- Open
- CfT Involves:
- A Public Contract
- CPV Codes:
-
71316000-Telecommunication consultancy services
79340000-Advertising and marketing services
79341000-Advertising services
79341100-Advertising consultancy services
79341200-Advertising management services
- Award per Item:
- No
- Inclusion of e-Auctions :
- No
- NUTS codes:
- IE
- Estimated value (EUR):
- Awarded (CAN) value:
- 900,000
- Above or Below threshold:
- Above
- Time-limit for receipt of tenders or requests to participate:
- 09/01/2026 12:00
- Deadline for dispatching invitations:
- End of clarification period:
- 02/01/2026 12:00
- Upload of documents within the clarifications:
- Yes
- Tenders Opening Date:
- 09/01/2026 12:30
- Allow suppliers to make an online Expression Of Interest:
- Yes
- Contract awarded in Lots:
- No
- Contract duration in months or years, including any options and renewals:
- 5 years
- Validity of Tender in days or months:
- 4 months
- EU funding:
- No
- Multiple tenders will be accepted:
- No
- Date of Publication/Invitation:
- 26/11/2025 04:20
- TED links for published notices:
-
https://ted.europa.eu/udl?uri=TED:NOTICE:784839-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:132590-202...
- Date of Awarding:
- 23/02/2026 17:24
- Language of publication:
- EN
- Number of openers:
- Two