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CfT: Advertising Effectiveness Research Services

Name of Contracting Authority:
Tourism Ireland CLG
Title:
Advertising Effectiveness Research Services
CfT CA Unique ID:
SI/2025/1
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The Dublin office of Tourism Ireland wishes to enter into a contract with a Supplier for the provision of Research Services to assess Advertising Effectiveness. The research services will include Advertising Effectiveness research to test Tourism Ireland’s creative advertising to be shown in market to stimulate demand for visiting the island of Ireland. The services will also include supporting Ad Hoc projects as needs dictate. Please note: Tourism Ireland reserves the right to have its sister agencies, Failte Ireland and Tourism Northern Ireland draw down related services under any contract put in place. FOR FURTHER INFORMATION ON THE REQUIREMENTS AND QUALIFICATION CRITERIA PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING.
Procurement Type:
Services
CPC Category:
Market research and public opinion polling services
Directive:
2014/24/EU (Classic)
Procedure:
Restricted
CfT Involves:
A Public Contract
CPV Codes:
79310000-Market research services
73110000-Research services
Contact Point:
Tourism Ireland Procurement Team
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE0 UKN
Estimated value (EUR):
1,400,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
13/01/2026 12:00
Deadline for dispatching invitations:
End of clarification period:
05/12/2025 12:00
Tenders Opening Date:
13/01/2026 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
7 years
Validity of Tender in days or months:
12 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
21/11/2025 04:10
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:772877-202...
Date of Awarding:
Language of publication:
EN
Number of openers:
Two