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CfT: Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate

Name of Contracting Authority:
Bord Bia (Irish Food Board)
Title:
Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate
CfT CA Unique ID:
PA/CLTC/11/25
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
In 2023 Bord Bia undertook a significant update of its Consumer Lifestyle Trends programme, a programme that has been in existence for 18 years now. This body of work now known as Cultivate reflects on the big picture macro trends influencing emerging consumer behaviours which are likely to impact the food and drinks industry. The programme was developed to help Irish food and drink companies build a more consumer centric culture and create more futures focused perspectives within their businesses. As such, the programme is designed to help businesses enhance their strategic planning, tactical responsiveness, and organisational agility, driving NPD, innovation and overall business decision making. The recent update has brought new momentum to engagement with our trends programme. As well as using the content with client companies, it provides a backdrop to much of Bord Bia’s own consumer insight work, informing many of Bord Bia’s thought leadership studies and providing context and direction for much of the organisation’s bespoke client work whilst also being used extensively by internal teams to deliver various work streams. Over the years, in addition to the headline report, the programme has yielded a breadth of allied resources including an interactive PowerPoint presentation, a dedicated website, videos, newsletters, stimulus for workshops, toolkits, workbooks, and inspiration expeditions. Nearly three years since the significant refresh, Bord Bia must now tender to update Cultivate and is seeking to appoint a suitable agency to deliver this content for 2026, ensuring that it continues to be relevant for our client companies and Bord Bia going forward
Procurement Type:
Services
CPC Category:
Other services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
73110000-Research services
73210000-Research consultancy services
79310000-Market research services
Contact Point:
procurement@bordbia.ie
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
345,000
Awarded (CAN) value:
345,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
08/12/2025 12:00
Deadline for dispatching invitations:
End of clarification period:
23/11/2025 12:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
08/12/2025 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
36 months
Validity of Tender in days or months:
9 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
07/11/2025 04:20
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:738211-202...
Date of Awarding:
Language of publication:
EN
Number of openers:
Two