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CfT: Digital Review and Marketing Strategy for Invest Wexford 2025

Workarea:
General Tenders 2025
Name of Contracting Authority:
Wexford County Council
Title:
Digital Review and Marketing Strategy for Invest Wexford 2025
CfT CA Unique ID:
33/LEO/2025
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
Wexford County Council now seeks to engage a suitably qualified service provider to: • Review and update the current Invest Wexford brand and website, • Advise on a refreshed digital marketing strategy, and • Develop and manage engaging social media content on a regular basis. This project will be delivered in two phases: (1) a review and refresh of the brand’s digital assets and channels, followed by (2) the development and implementation of a sustainable, results-driven digital communications strategy. The appointed service provider will be responsible for delivering a comprehensive two-phase body of work. Phase 1: Digital Review, Website Evaluation and Content Refresh Objective: To assess the existing Invest Wexford website and digital channels, and to implement updates that enhance usability, visual appeal, messaging clarity, and alignment with current economic development priorities. Key Deliverables: • Brand and Digital Audit • Website Update and Optimisation • Channel Audit • Reporting Phase 2: Digital Communications and Marketing Strategy Development Objective: To develop and support the implementation of a sustainable digital marketing and communications strategy for Invest Wexford, targeting relevant domestic and international audiences. Key Deliverables: • Strategy Development • Content Creation and Scheduling • Content Calendar • Analytics and Reporting • Optional Additions The successful tenderer will be expected to work in close consultation with Wexford County Council’s Economic Development Unit. Regular reporting will be scheduled over the course of the project. The format of reporting meetings (in-person/virtual) to be agreed on award of contract.
Procurement Type:
Services
CPC Category:
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79413000-Marketing management consultancy services
79342000-Marketing services
79342200-Promotional services
72212224-Web page editing software development services
79340000-Advertising and marketing services
79416000-Public relations services
72413000-World wide web (www) site design services
79416200-Public relations consultancy services
79310000-Market research services
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE052
Estimated value (EUR):
Awarded (CAN) value:
148,983.75
Above or Below threshold:
Below
Time-limit for receipt of tenders or requests to participate:
05/09/2025 16:00
Deadline for dispatching invitations:
End of clarification period:
29/08/2025 16:00
Tenders Opening Date:
05/09/2025 16:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
1 years
Validity of Tender in days or months:
12 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
01/08/2025 16:13
TED links for published notices:
Date of Awarding:
13/01/2026 16:00
Language of publication:
EN
Number of openers:
Two