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CfT: Creative and Digital Campaign Services to the Irish Defence Forces

Tender submission deadline in (days/hours):
34/5
Name of Contracting Authority:
Irish Defence Forces_1144
Title:
Creative and Digital Campaign Services to the Irish Defence Forces
CfT CA Unique ID:
A22.7/1/25
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces’ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).
Procurement Type:
Services
CPC Category:
Advertising services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79340000-Advertising and marketing services
79341000-Advertising services
79341400-Advertising campaign services
Contact Point:
Orlaith Gallagher
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE0
Estimated value (EUR):
450,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
18/07/2025 00:00
Deadline for dispatching invitations:
End of clarification period:
08/07/2025 00:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
18/07/2025 00:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
12 months
Validity of Tender in days or months:
3 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
10/06/2025 08:00
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:370206-202...
Date of Awarding:
Language of publication:
EN
Number of openers:
Two