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CfT: Meath Co Co - MH-TOUR-24-01 - Digital Marketing Services for Discover Boyne Valley

Workarea:
Tourism
Name of Contracting Authority:
Meath County Council
Title:
Meath Co Co - MH-TOUR-24-01 - Digital Marketing Services for Discover Boyne Valley
CfT CA Unique ID:
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The Boyne Valley as a tourism destination includes County Meath in its entirety and South County Louth in order to ensure the greatest spread of economic development. Boyne Valley Tourism represents 200 tourism businesses across the Boyne Valley. The remit of Boyne Valley Tourism is to support the tourism industry through marketing amongst other supports with the objective of increasing bednights and revenue from both domestic and international markets. Meath and Louth County Councils together with Boyne Valley Tourism has just launched its new Tourism Strategy. It has as a target to increase dwell time from 29 percent to 50 percent staying at least one night in the destination. The strategy outlines that the full extent of the destination must be communicated to include its world class heritage and also its coast, adventure and activity product, greenways, blueway, walking, cycling, and experiences. It sets out an ambitious target to become the one of the most experiential destinations in the world. This tender seeks to achieve these targets for the industry of the Boyne Valley destination through communication both organic and targeted investment in digital advertising. The ultimate objective of social media and digital marketing for Boyne Valley tourism is to gain exposure for its members and the destination. The destination website is www.discoverboynevalley.ie
Procurement Type:
Services
CPC Category:
Market research and public opinion polling services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79342000-Marketing services
79000000-Business services: law, marketing, consulting, recruitment, printing and security
79400000-Business and management consultancy and related services
79416000-Public relations services
79340000-Advertising and marketing services
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE062
Estimated value (EUR):
72,000
Above or Below threshold:
Below
Time-limit for receipt of tenders or requests to participate:
04/12/2024 13:00
Deadline for dispatching invitations:
End of clarification period:
22/11/2024 13:00
Tenders Opening Date:
04/12/2024 13:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
48 months
Validity of Tender in days or months:
180 days
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
13/11/2024 12:26
TED links for published notices:
Date of Awarding:
Language of publication:
EN
Number of openers:
Two