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CfT: RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland

Name of Contracting Authority:
Insolvency Service of Ireland
Title:
RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland
CfT CA Unique ID:
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
The Insolvency Service of Ireland (ISI) is an independent statutory body that was established on the 1 March 2013 by the Personal Insolvency Act 2012 (the “Act”) to deal with personal insolvency. The functions of the ISI are set out in section 9 of the Act .The Services shall include but are not limited to the following: • Management of the media strategy, planning and buying activities; • Preparation of media plans based on briefs supplied by the ISI; • Analysis and interpretation of the ISI’s data to inform media strategy, planning and buying decisions: • Analysis of the media consumption habits of those segments of society at which the ISI’s communications strategy is primarily targeted; • Detailed analysis of media channels and provision of updates to the ISI on evolving patterns and techniques; • Purchase of media space and time on behalf of the ISI [applying (where available) any centrally negotiated media discounts] at the most economically advantageous rate, but also seeking to add further value by exploiting tactical media buying opportunities that may arise from time to time; • Assisting in the development of the ISI’s integrated marketing communications plan; • Providing advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of the ISI; • Liaison and co-operation as required with third parties, in particular any agency(ies) appointed by the ISI including creative advertising agencies, public relations agencies and other third parties, such as media owners and print and production companies; • Implementation and operation of a rigorous quality control system to monitor the provision of the Services in accordance with agreed practices and procedures; • Operation of strict budgetary controls and reporting systems in relation to the provision of the Services, including without limitation in respect of media costs; • Submission to media buying performance auditing by such persons as the ISI may designate from time to time during the Term of the Contract and for any extension thereafter.
Procurement Type:
Services
CPC Category:
Advertising services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79340000-Advertising and marketing services
79341000-Advertising services
79341100-Advertising consultancy services
79341200-Advertising management services
79341400-Advertising campaign services
79342000-Marketing services
79413000-Marketing management consultancy services
79000000-Business services: law, marketing, consulting, recruitment, printing and security
Contact Point:
Deirdre Cleary
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
2,440,000
Awarded (CAN) value:
2,440,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
15/10/2024 12:00
Deadline for dispatching invitations:
End of clarification period:
03/10/2024 12:00
Upload of documents within the clarifications:
Yes
Tenders Opening Date:
15/10/2024 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
5 years
Validity of Tender in days or months:
3 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
13/09/2024 07:51
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:551044-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:345587-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:627213-202...
Date of Awarding:
26/05/2025 15:46
Language of publication:
EN
Number of openers:
Two