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CfT: TII382_Management of Advertising on Luas Light Railway

Workarea:
Commercial Operations
Name of Contracting Authority:
Transport Infrastructure Ireland (TII)
Title:
TII382_Management of Advertising on Luas Light Railway
CfT CA Unique ID:
TII382
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the revenue return from ‘Sites’ to TII. The successful Tenderer will be required to market, sell, develop and manage the Advertising Business and to maintain the advertising assets in accordance with the terms of the contract. In this regard, TII Luas Operations manages a substantial network of outdoor advertising sites, potential and released, across the Luas tram network in Dublin. The advertising business includes, but not limited to, external and internal positions on network Tram fleets, fixed and digital advertising sites at Luas tram stops and other various locations near Luas tram lines (the “Sites”). Advertising could be (subject to conditions as set out in requirements / contract) in the form of; • advertising columns, • light boxes, • Luas Tram fleet, • internal portrait panels, • internal strapline panels, • internal window strip panels, • tram wraps, • new advertising sites on Luas, • through promotions and samplings, • back of Luas tickets, • handholds/wrist straps, • stop shelter wraps, • flat screen advertising on Trams or at stops, • Luas signature sites / unique structures, • Luas bridges, • Luas lift shafts, • via digital advertising, • Luas ticket vending machines (TVMs). As background, the Luas Operations team oversees (Transdev Dublin Light Rail (TDLR) who currently operate the Luas Dublin’s Light Rail system, day-to-day operations and maintenance of Luas, including the management of advertising on the Luas network and Luas Park and Ride sites. In addition, the Luas operations team directly manages Luas asset renewals and improvements and supports and advises on all other Luas and Metro projects. The contract duration is for a 5 year period with two option to extend for a further period of 2 years in accordance with clausev3.2.and 3.3 of the contract. Total duration is not expected to exceed 9 years. The extensions are at the discretion of TII in accordance with the contract provisions. Note the amount as advertised is to cover the full possible term, inflation and all possible externalities.
Procurement Type:
Services
CPC Category:
Advertising services
Directive:
2014/23/EU (Concession)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79341200-Advertising management services
79341000-Advertising services
79341100-Advertising consultancy services
79341400-Advertising campaign services
Contact Point:
Paul Farrelly
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE0
Estimated value (EUR):
22,500,000
Awarded (CAN) value:
1,071,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
14/06/2024 12:00
Deadline for dispatching invitations:
End of clarification period:
02/06/2024 12:00
Tenders Opening Date:
16/06/2024 00:00
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
9 years
Validity of Tender in days or months:
180 days
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
10/05/2024 08:10
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:274676-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:237788-202...
Date of Awarding:
10/04/2025 12:56
Language of publication:
EN
Number of openers:
Two
Contract Award Date:
31/07/2024 00:00
Date Accepted by Contractor:
07/08/2024 00:00