Provision of Campaign Management Solution (CMS) for Expressway.ie Website
CfT CA Unique ID:
Evaluation Mechanism:
Best Price-Quality Ratio
Description:
The Contracting Authority proposes to award a Contract for the provision of Campaign Management Solution for Expressway.ie website. This will allow Bus Éireann to actively engage with its Expressway customer base through targeted campaign, tailored first time customer interactions etc. across different channels for an initial three (3) year period. The Contracting Authority reserves the right to extend this Contract for further 2 x twelve (12) month periods., resulting in the maximum potential being no more than sixty (60) months. Key features of the Service, which The Contracting Authority seeks to implement, may include: • Tracking of your customers' behaviour, be it online or through backend integrations and imports. • Advanced analytics and segmentations of the tracked data, boosted by AI-powered predictive capabilities. • Single customer view allowing your analyses dig deep on a customer level. • Omni-channel orchestration that allows you to automatize communication with your customers through email, SMS, web layers or notifications. • Personalization of your communication based on advanced custom conditions. • Product recommendations engines. • Comprehensive email management to design, send, evaluate and optimize your email campaigns. • AB testing capabilities enhanced by AI. • Comprehensive suite of API’s. Required Minimum Annual Turnover of at least €500,000
Procurement Type:
Services
CPC Category:
Other services
Directive:
2014/25/EU (Utilities)
Procedure:
Negotiated with prior call for competition
CfT Involves:
A Public Contract
CPV Codes:
72212480-Sales, marketing and business intelligence software development services
72212481-Sales or marketing software development services
79340000-Advertising and marketing services
79342000-Marketing services
79413000-Marketing management consultancy services
Award per Item:
No
Inclusion of e-Auctions
:
No
NUTS codes:
IE
Estimated value (EUR):
300,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
27/05/2024 12:00
Deadline for dispatching invitations:
End of clarification period:
17/05/2024 12:00
Upload of documents within the clarifications:
No
Tenders Opening Date:
27/05/2024 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals: