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CfT: Request for Tender for Media Buying Services
- Workarea:
- Procurement team workarea 1
- Name of Contracting Authority:
- Skillnet Ireland
- Title:
- Request for Tender for Media Buying Services
- CfT CA Unique ID:
- T2309
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Description:
- The main objective of this RFT is to engage a media relations company to provide digital and radio media buying services to strengthen Skillnet Ireland’s identity and positioning as Ireland’s leading workforce development agency. We are seeking to increase key target audiences' understanding of what we do as a workforce development agency, the business impact of our Skillnet Business Networks and national initiatives, and demonstrate our achievements by enabling the leadership team to deliver the message nationally. We are looking to build our reputation and identity through consistent media engagement and to proactively deliver clear, accessible, timely, relevant and targeted information in ways that best meet our target stakeholder interests and needs. This partner will engage with Skillnet Ireland’s in-house Marketing team to support the delivery of a Marketing action plan that aligns to, and delivers upon, the Statement of Strategy 2021 - 2025 which can be accessed at www.skillnetireland.ie/publication/statement-of-strategy-2021-2025 Skillnet Ireland operates to very high standards and we expect the successful service provider to: • take a strategic approach to developing Skillnet Ireland’s media buying strategy. • recommend solutions that will make Skillnet Ireland more effective in reaching our audiences. • have previous experience in the delivery and management of media buying services, in particular, to other public bodies as well as to the private sector. • adopt a meticulous approach to quality control. • collaborate with the internal Marketing team and other external service providers in further developing Skillnet Ireland’s brand identity and positioning within the market. Our strategy focuses on expanding and broadening our reach within five strategic growth areas - digital acceleration for business, talent for climate action, building SME leadership, supporting foreign direct investment (FDI) talent and strategic workforce innovation. The duration of the contract is for 6 months, commencing on 10 January 2023.
- Procurement Type:
- Services
- CPC Category:
- Advertising services
- Directive:
- 2014/24/EU (Classic)
- Procedure:
- Open
- CfT Involves:
- A Public Contract
- CPV Codes:
-
79340000-Advertising and marketing services
79341000-Advertising services
79341200-Advertising management services
79341400-Advertising campaign services
- Award per Item:
- No
- Inclusion of e-Auctions :
- No
- NUTS codes:
- IE IE0
- Estimated value (EUR):
- 180,000
- Awarded (CAN) value:
- 180,000
- Above or Below threshold:
- Below
- Time-limit for receipt of tenders or requests to participate:
- 20/12/2023 12:00
- Deadline for dispatching invitations:
- End of clarification period:
- 13/12/2023 12:00
- Tenders Opening Date:
- 20/12/2023 12:30
- Allow suppliers to make an online Expression Of Interest:
- Yes
- Contract awarded in Lots:
- No
- Contract duration in months or years, including any options and renewals:
- 6 months
- Validity of Tender in days or months:
- 2 months
- EU funding:
- No
- Multiple tenders will be accepted:
- No
- Date of Publication/Invitation:
- 28/11/2023 09:20
- TED links for published notices:
- Date of Awarding:
- 14/03/2024 10:44
- Language of publication:
- EN
- Number of openers:
- One