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CfT: EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds
- Workarea:
- Education Specific
- Name of Contracting Authority:
- Education Procurement Service (EPS)
- Title:
- EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds
- CfT CA Unique ID:
- EV2673C
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Description:
- The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing Agency to work exclusively with the IUA to build, develop and implement a fully integrated, fully managed, precisely targeted digital communications and marketing programme throughout 2024. The successful company will work with the IUA’s MicroCreds Communications Manager and Project stakeholders to plan and implement a digital marketing strategy, comprising multiple campaigns for specific audiences with the aims of; • Increasing overall awareness of micro-credentials, • Driving traffic to and engagement with MicroCreds.ie, • Building awareness of partner course provisions to our target audiences, • Driving leads and interest with the ultimate goal of conversion to applications across each of our 7 project partner universities. Individual campaigns within the programme will be required and will deliver consistency and strength in brand. Activities carried out by the IUA will focus on key recruitment windows for our partner universities (outlined below) and will be supported by local activities carried out independently by partner universities. This digital programme will be supported by additional traditional marketing activities carried out independently by the IUA.
- Procurement Type:
- Services
- CPC Category:
- Management consulting services and related services
- Directive:
- 2014/24/EU (Classic)
- Procedure:
- Open
- CfT Involves:
- A Public Contract
- CPV Codes:
-
79413000-Marketing management consultancy services
79342000-Marketing services
79340000-Advertising and marketing services
79000000-Business services: law, marketing, consulting, recruitment, printing and security
79342100-Direct marketing services
72212480-Sales, marketing and business intelligence software development services
- Award per Item:
- No
- Inclusion of e-Auctions :
- No
- NUTS codes:
- IE
- Estimated value (EUR):
- Awarded (CAN) value:
- 94,250
- Above or Below threshold:
- Above
- Time-limit for receipt of tenders or requests to participate:
- 18/12/2023 16:00
- Deadline for dispatching invitations:
- End of clarification period:
- 30/11/2023 16:00
- Upload of documents within the clarifications:
- Yes
- Tenders Opening Date:
- 18/12/2023 16:30
- Allow suppliers to make an online Expression Of Interest:
- Yes
- Contract awarded in Lots:
- No
- Contract duration in months or years, including any options and renewals:
- 12 months
- Validity of Tender in days or months:
- 180 days
- EU funding:
- No
- Multiple tenders will be accepted:
- Yes
- Date of Publication/Invitation:
- 12/11/2023 15:37
- TED links for published notices:
-
https://ted.europa.eu/udl?uri=TED:NOTICE:691848-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:756076-202...
https://ted.europa.eu/udl?uri=TED:NOTICE:463291-202...
- Date of Awarding:
- 31/07/2024 02:27
- Language of publication:
- EN
- Number of openers:
- Two