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CfT: Media Strategy Agency in Two Lots

Name of Contracting Authority:
Waterways Ireland_225
Title:
Media Strategy Agency in Two Lots
CfT CA Unique ID:
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
This tender is for the appointment of a Media Strategy agency/ agencies. As Waterways Ireland works in two jurisdictions, it is important that the agency/ agencies have experience across Ireland and Northern Ireland in national and local/ regional media (due to the geographic footprint of each of our waterways and their respective target audiences). The specialist Media agency/ agencies will partner with Waterways Ireland to complete work on (Lot 1) an omni-channel media strategy aimed at the public (Lot 2) a social media strategy aimed at specific audiences, stakeholders, and interest groups. A “bottom-up” / “zero-based budgeting” expert approach is required to substantiate funding applications. Tenderers may apply for one or both Lots depending on their meeting the applicable threshold(s) for the relevant selection and award criteria.
Procurement Type:
Services
CPC Category:
Advertising services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79341100-Advertising consultancy services
79341200-Advertising management services
79341400-Advertising campaign services
79342000-Marketing services
79341000-Advertising services
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE0
Estimated value (EUR):
Above or Below threshold:
Below
Time-limit for receipt of tenders or requests to participate:
27/10/2023 16:00
Deadline for dispatching invitations:
End of clarification period:
23/10/2023 16:00
Tenders Opening Date:
27/10/2023 16:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
Yes
Number Of Lots:
2
Lot Name(1)
Omni-Channel Media Strategy
Lot Name(2)
Social Media Strategy
Tenders For Lots:
All Lots
Contract duration in months or years, including any options and renewals:
3 months
Validity of Tender in days or months:
180 days
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
06/10/2023 16:39
TED links for published notices:
Date of Awarding:
Language of publication:
EN
Number of openers:
One