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CfT: Her Moves Campaign Management and Activation

Name of Contracting Authority:
Sport Ireland
Title:
Her Moves Campaign Management and Activation
CfT CA Unique ID:
Sport Ireland 155
Evaluation Mechanism:
Price/Cost Effectiveness
Description:
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract and retain increased numbers of teenage girls in sport and physical activity.
Procurement Type:
Services
CPC Category:
Recreational, cultural and sporting services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
79416200-Public relations consultancy services
72224000-Project management consultancy services
73000000-Research and development services and related consultancy services
79342000-Marketing services
Contact Point:
jason mcloughlin
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE
Estimated value (EUR):
600,000
Awarded (CAN) value:
600,000
Above or Below threshold:
Above
Time-limit for receipt of tenders or requests to participate:
06/11/2023 12:00
Deadline for dispatching invitations:
End of clarification period:
27/10/2023 17:00
Tenders Opening Date:
06/11/2023 12:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
24 months
Validity of Tender in days or months:
90 days
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
04/10/2023 17:02
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:351699-202...
Date of Awarding:
30/05/2025 10:16
Language of publication:
EN
Number of openers:
Two