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CfT: Contract for Irish Beef EU and Uk Brand Health Tracking

Name of Contracting Authority:
Bord Bia (Irish Food Board)
Title:
Contract for Irish Beef EU and Uk Brand Health Tracking
CfT CA Unique ID:
Evaluation Mechanism:
Most Economically Advantageous Tender (MEAT)
Description:
Bord Bia's overall ambition is ‘to nurture a thriving future’ – for Irish farmers and for Irish food and drink companies. A key element in delivering this ambition is to build Irish food and drink (Food Brand Ireland) and further develop its proof points. Bord Bia does this by positioning Food Brand Ireland as natural and sustainable (‘working in harmony with nature’). Key European markets for the brand of 'Irish Beef' are Germany (DE), Netherlands (NE), Italy (IT) and the United Kingdom (UK). In these markets, Bord Bia promotes 'Irish Beef' to its target market in a marketing campaign using various media in each market (i.e. TV, digital, outdoor, in-store, sponsorship and PR). The campaign in each market originates from the 'Food Brand Ireland' global brand strategy with specific adjustments for sector and market nuances. The primary marketing objective across all these markets is to build awareness for 'Irish Beef', as well as premiumising and driving preference for the brand. The business objective is to ultimately increase the frequency of purchase and consumption of 'Irish Beef' in these markets. Bord Bia wishes to commission a research programme in its key European markets to understand Irish beef branding and evaluate the effectiveness of related campaigns in each market.
Procurement Type:
Services
CPC Category:
Research and development services
Directive:
2014/24/EU (Classic)
Procedure:
Open
CfT Involves:
A Public Contract
CPV Codes:
73111000-Research laboratory services
73200000-Research and development consultancy services
73210000-Research consultancy services
Contact Point:
procurement unit
Award per Item:
No
Inclusion of e-Auctions :
No
NUTS codes:
IE061
Estimated value (EUR):
60,000
Awarded (CAN) value:
60,000
Above or Below threshold:
Below
Time-limit for receipt of tenders or requests to participate:
08/08/2023 17:00
Deadline for dispatching invitations:
End of clarification period:
27/07/2023 12:00
Tenders Opening Date:
08/08/2023 17:30
Allow suppliers to make an online Expression Of Interest:
Yes
Contract awarded in Lots:
No
Contract duration in months or years, including any options and renewals:
3 months
Validity of Tender in days or months:
12 months
EU funding:
No
Multiple tenders will be accepted:
No
Date of Publication/Invitation:
13/07/2023 13:02
TED links for published notices:
https://ted.europa.eu/udl?uri=TED:NOTICE:639663-202...
Date of Awarding:
21/10/2024 11:35
Language of publication:
EN
Number of openers:
Two
Contract Award Date:
18/09/2023 00:00
Date Accepted by Contractor:
18/09/2023 00:00