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DPS: DPS for Creative Campaign Services for the Public Sector
- Name of Contracting Authority:
- The Office of Government Procurement
- Title:
- DPS for Creative Campaign Services for the Public Sector
- DPS CA Unique ID:
- Evaluation Mechanism:
- Most Economically Advantageous Tender (MEAT)
- Allow different Evaluation Mechanism in the MC/SC:
- Description:
- The Office of Government Procurement is establishing a Dynamic Purchasing System (DPS) for the provision of Creative Campaign Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise: a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives; b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies; c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms; d) Post campaign analysis and performance reporting; e) Associated activities as described in Appendix 1 of the attached RFATP document. The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
- Procurement Type:
- Services
- Directive:
- 2014/24/EU (Classic)
- CPC Category:
- CPV Codes:
-
79340000-Advertising and marketing services
79341000-Advertising services
79341100-Advertising consultancy services
79341200-Advertising management services
79341400-Advertising campaign services
- NUTS codes:
- IE
- Estimated value (EUR):
- 50,000,000
- Cumulative value of contracts:
- 19,565,000
- Awarded (CAN) value:
- 50,000,000
- Above or Below threshold:
- Above
- Contract awarded in Lots:
- No
- EU funding:
- No
- Language of publication:
- EN
- DPS Expiry Date and Time:
- Fri Jul 31 23:59:00 IST 2026